一、企业简要情况 1986年以前,泰州冷气设备厂在全国制冷行业虽占一席之地,但由于基础薄弱,生产工艺、设备等方面比较落后,1985年产值仅1500万元,固定资产300多万元,产品市场覆盖率仅占4％,1986年面对竞争激烈的市场,我们沉着地分析了形势。当时全国制冷企业蜂拥而上。我们年生产能力仅几千台,在行业中处于中下水平,在竞争中处于劣势,很容易被挤垮被淘汰。在认真进行市场调研后,意识到,空调器供大于求这是现实,但国内市场的潜在需求是不断发展的,国际市场更有广阔的前景,只要我们能占稳国内市场,并逐步打入国际市场,企业就可能发展一大步,否则,不进则退,另无他路。要占领市场就必须壮大实力,增强竞争能 I. Brief introduction of the enterprise Before 1986, Taizhou Air-conditioning Equipment Factory had a place in the refrigeration industry in the country. However, due to the weak foundation, production technology, equipment and other aspects lag behind. In 1985, the output value was only 15 million yuan, and the fixed assets were over 3 million yuan. The product market coverage only accounted for 4%. In the face of fierce competition in 1986, we analyzed the situation calmly. At that time, the national refrigeration companies swarmed. With an annual production capacity of only a few thousand units, we are in the mid-to-lower level in the industry. We are at a disadvantage in competition and can easily be squeezed out and eliminated. After earnestly conducting market research, we realized that the oversupply of air conditioners is a reality, but the potential demand in the domestic market is constantly developing, and the international market has broad prospects as long as we can stabilize the domestic market and gradually enter the market. In the international market, enterprises may develop a big step. Otherwise, they will not retreat and there will be no other way. To occupy the market, we must strengthen our strength and increase our competitiveness.