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难逢难遇的双中秋,在人们种种议论声中过去了。今年月饼,由于原材料涨价,“集团军”消费降温等原因,生意难做,营销大战异常激烈。许多厂家商家败下阵来:一些精明的营销者独出心裁,出奇制胜,确也夺得了市场。硝烟已去,月饼战中令人玩味的生意经却给人留下深刻的印象,颇多的启迪。情今年八月,山城热浪袭人。一走近市中心区的“新世纪”百货大店,清凉宜人之气扑面而来。进得店堂,只见四层店楼高的假山细流涓涓,“山”上一轮“明月”之
The hard-to-find Double Mid-Autumn Festival passed in people’s opinions. Moon cakes this year, due to raw material prices, “Group Corps” consumption cooling and other reasons, the business is difficult to do, marketing war is fierce. Many manufacturers are defeated: Some astute marketers are creative, surprising and winning the market. After the smoke has gone, the interesting business in the moon cake has left a deep impression on people and is quite inspiring. Love in August this year, the mountain heat wave hit people. A close proximity to the downtown area of the “new century” department store, cool and pleasant air blowing. Entering the shop, I saw a four-storey building with a trickle of rockeries, and “mountain” on the previous round “moon”