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与同龄人相比,大学生是新鲜事物的主动体验者。正如“新鲜传媒”的名号一样,如何保持品牌的新鲜度,让这个崇尚新鲜的群体对品牌感兴趣,则是校园营销的关键。
Compared with their peers, college students are the active experience of new things. Just as the name of “Fresh Media”, how to maintain the freshness of the brand and make the brand advocated by this fresh-looking group is the key to campus marketing.