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鲍莫尔认为,表演艺术是以劳动力服务为目的和手段的行业,无法享受技术进步带来的益处,而劳动力的支出成本不断地提高,表演艺术行业最终导致成本支出远高于收入,面临成本困境。要缓解成本疾病的困扰,就要转变表演艺术院团的事业性质,面向市场化经营。还要加强内部经营管理,控制成本不断上升的势头。同时还要转变思维,充分利用传媒技术,延伸价值链,更新商业模式,多途径增加收入。根据市场需求,制定灵活的价格策略。针对市场的萎靡状态,增加消费者的收入,提升消费者的文化消费能力。还要改革政府的资助方式,采用灵活方式,激发表演艺术院团的活力。
Baumol argues that performing arts is an industry that aims at labor service and can not enjoy the benefits of technological progress. As labor costs continue to rise, the performing arts industry eventually leads to cost far above income and costs Dilemma. To alleviate the troubles of cost and disease, it is necessary to change the nature of the performing arts troupes and to market-oriented management. We must also strengthen internal management and control the rising costs. At the same time, we must also change our thinking, make full use of media technologies, extend the value chain, update business models and increase revenue through many channels. According to market demand, develop flexible pricing strategy. In response to the market slump, increase consumer revenue and enhance consumer spending power. We must also reform the government’s means of subsidy and adopt a flexible approach to arouse the vitality of the performing arts troupes.