近两年来,特别是从1996年下半年至今,在白酒行情看淡的同时,以干红葡萄酒为代表的葡萄酒却异军突起,市场热销,红极一时,从南到北,一股消费葡萄酒的热潮勃然兴起。加上各种媒体宣传的推波助澜,曾被冷落多年的葡萄酒走俏起来。一、国家对酿酒工业产业政策的长期引导,改革开放以来人民生活水平的提高是葡萄酒热产生的根本原因。葡萄酒何以走俏市场,分析起来有以下原因: 1、保健养生的需要。随着生活水平的提高,人们更加注重生活的质量,在酒类消费中越来越注意营养、保健。葡萄是一种营养价值很高的水果,用它酿成的葡萄酒仍然保持其丰富的营养物质,在葡萄酒中含有的葡萄糖、果糖、多种氨基酸 In the past two years, especially since the second half of 1996, while the liquor market was bleak, while the wine represented by dry red wine has risen suddenly, the market has become hot, and there has been a smash hit, from south to north, an upsurge of consumer wine. Rising. With the help of various media propaganda, wines that have been neglected for many years are popular. First, the country’s long-term guidance on the industrial policy of the wine industry, and the improvement of the people’s living standards since the reform and opening up were the root causes of wine production. Why wine is popular in the market, analysis has the following reasons: 1, the need for health care. With the improvement of living standards, people pay more attention to the quality of life and pay more attention to nutrition and health care in the consumption of alcohol. Grape is a fruit with high nutritional value. Wines made from it still retain their rich nutrients, glucose, fructose and various amino acids contained in wine.