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2006年10月和11月,国家广电总局先后颁布了移动多媒体广播行业标准的第1部分：广播信道帧结构、信道编码和调制,第2部分：复用。由于移动多媒体广播集手机、广播、电视等功能于一身,模糊了广电业和电信业之间的界线,因此该标准的发布、实施引起了广电业、电信业及相关厂商、媒体的高度关注,一时间众说纷纭,成为继IPTV之后又一新的热点。
In October and November 2006, the State Administration of Radio, Film and Television successively promulgated the first part of the mobile multimedia broadcasting industry standard: broadcast channel frame structure, channel coding and modulation, Part 2: multiplexing. Since the mobile multimedia broadcasting sets the functions of mobile phones, radio and television in one and obscures the boundary between the broadcasting industry and the telecommunications industry, the promulgation and implementation of the standard have aroused great attention of the broadcasting and television industry, the telecommunications industry, the related manufacturers and the media, For a time different opinions, as following IPTV after another new hot spot.