随着互联网媒介的兴盛,私人化、平民化、普泛化、自主化的个人传播者运用现代化、电子化的手段向不特定的大多数或者特定的单人传递规范性及非规范性信息,这种新兴的媒体人或单位被统称为自媒体。自媒体从其萌生到蓬勃发展仅有十余年,却已然为传统媒介带来革命,取得了惊人的成就。 With the flourishing of Internet media, individual communicators who are personal, civilized, generalized and autonomous use modern and electronic means to transmit normative and non-normative information to unspecified majority or specific individuals, This new media people or units are collectively referred to as self media. Since the founding of the media, only a dozen years have passed since its founding and its vigorous development, it has already brought revolution to the traditional media and made remarkable achievements.