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常州是一座有着两千多年深厚历史底蕴的文化古城,如今更是一座新兴的工业城市。现在的常州旅游在业界备受瞩目,但是在接待人数、服务质量、旅游收入等方面和无锡、苏州和杭州等著名旅游城市相比还是存在一定的差距。如何更好地把体验理论应用到常州文化旅游的开发上,是一个需要深入研究的课题。本文通过参考研究文献,对旅游体验与文化旅游开发的关系以及文化旅游产品的开发种类和模式作了一定的研究和分析,对常州淹城景区进行了实地调研,以其为例指出了常州淹城文化旅游开发过程中所存在的问题,提出了相应的建议。
Changzhou is a cultural city with a history of over 2,000 years and is now an emerging industrial city. Nowadays, Changzhou tourism attracts much attention in the industry, but there are still some disparities in the reception number, service quality and tourism income compared with famous tourist cities such as Wuxi, Suzhou and Hangzhou. How to apply the theory of experience better to the development of cultural tourism in Changzhou is a subject that needs further study. By referring to the research literature, this paper makes some research and analysis on the relationship between tourism experience and the development of cultural tourism as well as the types and modes of the development of cultural tourism products. On the basis of field research, The problems existing in the process of urban cultural tourism development, put forward corresponding suggestions.