文化不同跨文化交际中的行为模式也存在差异。影响行为模式的因素有风俗习惯、规范准则及禁忌。为了成功实现跨文化交际,了解其他国家的文化和行为模式尤为重要。本文以跨文化交际中送礼行为模式为例,从礼物的选择,赠送时间和赠送方式等方面进一步分析中西方送礼的行为模式受文化因素的影响存在的差异。 There are also differences in behavior patterns in different cultural intercultural communication. Factors that influence behavior patterns include customs, norms and taboos. In order to successfully achieve intercultural communication, it is particularly important to understand the cultural and behavioral patterns of other countries. This paper takes the mode of giving gifts in intercultural communication as an example to further analyze the differences in the patterns of gift giving between China and the West due to cultural factors from the aspects of gift selection, giving time and giving way.