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大众传媒具有价值引领的重要功能,是社会主义核心价值体系传播的重要途径。但随着市场经济的快速发展,在利润最大化的驱动下,大众传媒在信息传播过程中也不可避免地走向了误区,从而对传播社会主义核心价值体系产生了消极影响。因此,我们应正确发挥大众传媒的价值引领功能,促进大众树立正确价值导向,推进社会主义核心价值体系的建设。
The mass media has the important function of leading values and is an important way to spread the socialist core value system. However, with the rapid development of market economy, driven by profit maximization, the mass media inevitably leads to misunderstandings in the process of information dissemination, thus having a negative impact on the dissemination of the socialist core value system. Therefore, we should give full play to the value of the mass media to lead the function, promote the public to establish the correct value orientation, and promote the construction of the socialist core value system.