“一劳永逸”倒“名牌”的事,中国有,外国也有。固步自封,“胜家”倒牌美国胜家公司是一家国际性公司,生产的“胜家”缝纫机曾经是世界名牌产品。在1940年的世界缝纫机市场上它占约2/3的份额。但是,到了1986年,胜家公司董事会不得不宣布:胜家不再生产缝纫机了。胜家公司为什么如此惨败?原来它在成功之后, The “one-time-and-for-all,” “inverted,” “name brand,” is something that China and foreign countries have. Self-styled, “Singer ” down the United States Shengjia company is an international company, the production of “Sheng ” sewing machine was the world famous brand products. It accounted for about 2/3 of the world’s sewing machine market in 1940. However, in 1986, Singer’s board of directors had to announce that: Singer no longer produces sewing machines. Why did Singer’s company fail so badly? After it was successful,