随着我国高职教育的迅速发展,很多原有的人才培养模式已经不能满足现在用人单位的需求。面对眼下招生、就业等多方面的压力,我国高职院校的发展更是举步维艰。在这就业竞争十发激烈的时代里,“改革”是所有高职院校发展的根本出路。目前,国内外针对高校的人才培养方式做了大量的实践与研究,经多家学校与企业共同探讨,终于探索出一套适应高职院校的“工学交替”人才培养模式。本文就市场营销专业工学交替人才培养模式的可行性 With the rapid development of higher vocational education in our country, many original personnel training models can no longer meet the needs of employers nowadays. Faced with the current enrollment, employment and other aspects of pressure, the development of our higher vocational colleges is even more difficult. In this era of intense competition for employment, “reform” is the fundamental way out for the development of all higher vocational colleges. At present, a great deal of practice and research has been done on talent cultivation methods for colleges and universities both at home and abroad. After many schools and enterprises have discussed together, they have finally explored a set of “alternating work and learning” talents training mode that is suitable for higher vocational colleges. This article on the marketing of alternative engineering workers training mode of feasibility