名酒,创新才能发展--江苏双沟集团酒业有限公司潘家洲董事长访谈录

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问 :当今企业竞争大多体现在营销网络的较量上 ,看谁的营销网络做得更扎实、有效。“双沟”是如何看待和营造自身营销网络的?答 :而今的市场竞争可谓空前激烈 ,市场就这么大 ,消费能力还在萎缩 ,可白酒企业却要每年完成500万吨的销售量。这种“饱和”状态下的竞争怎能不“ Q: Today’s corporate competition is mostly reflected in the competition of the marketing network, to see who’s marketing network is more solid and effective. How does Shuanggou treat and create its own marketing network? A: Today’s market competition is unprecedentedly fierce, the market is so big, and the spending power is shrinking. However, liquor companies have to complete 5 million tons of sales each year. How can this competition in the “saturated” state not be "
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