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是的,你最爱的奥利奥口味升级了。奥利奥做了一个大胆的决定:根据中国人口味偏好,对销量最好、最重要的原味奥利奥进行口味调整升级。对奥利奥而言,挑战逾越百年的经典配方需要的是勇气;而对代理公司F C B而言,如何把“口味调整”这样模糊的概念准确传达给消费者,需要的则是巧思。于是FCB掏出了“谁吃了我的奥利奥”的套路。你曾经最爱的味道如今甜得刚好,会发生什么呢?我们惊喜地发现,那些以往你认为不太会喜欢奥
Yes, your favorite Oreo tastes have escalated. Oreo made a bold decision: according to Chinese tastes preferences, the sales volume of the best, the most important raw taste Oreo taste adjustment upgrade. For Oreo, courage is needed to challenge classic prescriptions that surpass centuries; and for agency company FCB, how to accurately communicate the vague concept of “taste adjustment” to consumers requires ingenuity . So FCB took out the “who eat my Oreo” routine. What has happened to your favorite taste now sweet? We were pleasantly surprised to find that those who in the past do not think you like Austrian