纵观世界500强跨国公司的成长经历,它们都有一个非常相似的品牌国际化战略。中国企业在品牌国际化的路上,虽然有很多产品做到了世界第一,但真正被世界接受的品牌还是非常有限。本文重点从企业能力着手,分析了推进企业品牌国际化发展的能力保障。 Throughout the world’s top 500 multinational growth experience, they all have a very similar brand internationalization strategy. Chinese enterprises in the international brand of the road, although there are many products to the world, but the real world accepted brand is still very limited. This article focuses on starting from the ability of enterprises, analysis of the ability to promote the international development of corporate brand protection.