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近日,北京市社情民意调查中心以计算机辅助电话调查(CATI)形式对北京市城八区2547户居民家庭进行了居民消费观念调查。调查显示,无论是在购买商品还是在选择购物地点上,质量始终是北京市居民消费时关心的重点。在消费结构上,北京市居民每月排在前三位的消费类型为餐饮、日用品、服饰。在消费观念上,北京市居民以量入为出型为主。同时,53.1%的被访居民表示曾网上购物,这一新的购物形式已被北京市大多数居民所接受。
Recently, Beijing Social Affairs and Public Opinion Investigation Center surveyed 2547 households in Beijing’s eight districts using the form of computer assisted telephone survey (CATI). Survey shows that, whether it is in the purchase of goods or in the choice of shopping locations, quality has always been the focus of consumer spending in Beijing. In the consumption structure, Beijing residents in the top three monthly consumer groups for the catering, daily necessities, clothing. In the concept of consumption, Beijing residents based on the amount of income-oriented. At the same time, 53.1% of the residents surveyed said they had made online purchases. This new form of shopping has been accepted by most residents in Beijing.