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2000年左右,中国消费品市场开始快速发展,女性消费起步略为滞后,但发展速度较快,巨大的市场空间是大家的共识。目前,资本市场高度关注消费领域,尽管大多数投行没有明确提出“女性消费”的概念,但在实际操作中都十分关注这一块。据第三方调研机构数据,女性的消费总额是男性的7倍(不包含汽车、房产),最直观的表现是商场女性服装一般有两层,而男性服装只有一层。君联资本已经投资的“女性消费”企业有星期六(女鞋)、流行美(饰品)等。
Around 2000, China’s consumer goods market began to develop rapidly, and women’s consumption started to lag slightly. However, the rapid development rate and huge market space is everyone’s consensus. At present, the capital market is highly concerned about the consumer sector. Although most investment banks do not explicitly put forward the concept of “woman consumption,” they are all very concerned about this one in actual practice. According to third-party survey agency data, women’s total consumption is seven times that of men (excluding cars and real estate). The most intuitive manifestation is that women’s clothing in shopping malls generally has two floors, while men’s clothing has only one floor. The “Women’s Consumption” company that Junlian Capital has invested in includes Saturday (women’s shoes), popular beauty (jewelries) and so on.