酒店管理是酒店经营活动中的关键内容之一,有效的酒店管理可以达到酒店各项资源的优化配置,达到酒店成本的最低和收益的最大。近些年来,酒店管理与高效的市场营销策略相结合,更是取得了酒店经营活动的不俗表现。就市场营销策略在酒店管理中的重要性做几点分析,并对现在酒店管理市场营销策略应用中存在的问题和相应对策做几点探讨,希望能给酒店同行带来一些帮助。 Hotel management is one of the key elements in the hotel management activities. Effective hotel management can achieve the optimal allocation of various resources in the hotel, achieving the lowest hotel cost and the highest return. In recent years, the combination of hotel management and efficient marketing strategy has achieved remarkable performance in hotel management activities. On the importance of marketing strategy in hotel management to do some analysis, and now the hotel management marketing strategy application problems and countermeasures to do some discussion, hoping to bring some help to the hotel counterparts.