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视觉是人们获取信息的最重要方式,较大程度上会改变人们对商品的看法和影响人们的购买需求。正因于此,商品市场越来越重视商品包装设计的发展。本文在广泛地阅读文献和查阅资料的基础上,简要介绍了我国视觉传达专业和包装设计课程概况,并从课程建设、教学内容、教学手段、考核方法等四个方面深入进行了视觉传达专业包装设计课程教学改革的研究与实践,希望能够同时予读者和自己以借鉴性意义。
Visual is the most important way for people to get information, which will largely change people’s perception of the product and affect people’s purchasing needs. Because of this, the commodity market more and more attention to the development of product packaging design. Based on the extensive reading of literature and access to information, this paper briefly introduces the general situation of visual communication specialty and package design in our country, and conducts in-depth visual communication from the four aspects of curriculum construction, teaching content, teaching methods and assessment methods. The design and teaching reform of the study and practice, hoping to both readers and themselves for reference.