由中国质量管理协会牵头,与中央电视台、中央人民广播电台合作举办的“’97创名牌奥秘”宣传活动,于去年8月开始到今年4月底为止,共采访了近50家企业。这次系列报道之一,共有12家企业。他们有一个共同点,都是靠优良的产品质量在市场中站住脚跟,并结合本企业的特点,为创出中国乃至世界名牌而不懈地努力奋斗。但在创名牌道路上12家企业各有千秋,下面分别向读者介绍。 The “97 Mystery of Famous Brands” campaign, led by the China Quality Management Association and co-organized with CCTV and the Central People’s Broadcasting Station, began in August of last year and reached the end of April this year, and interviewed nearly 50 enterprises. One of the series of reports, a total of 12 companies. They have one thing in common. They all rely on excellent product quality to stay abreast of the market and combine the characteristics of their own companies to make unremitting efforts to create a brand name for China and even the world. However, the 12 companies on the road to creating famous brands have their own merits. The following are introduced to the readers.