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又是一年春光至,农药市场经历过冬的休眠,也将恢复新的活力。在决策新年市场销售策略时,相信很多农药企业,又不得不面对“价格”这块鸡肋。从笔者对一些市场的农药产品价格调查情况看,基本上农药企业都还没有出台准确的市场价格,看得出,谁都不愿撕破这层纸。由于缺少质量的差异,没有品牌的支撑,价格的差异化显然缺少底气,因此,绝大部分企业都在等待、观望,有一定规模的企业目前都在做市场调研和前期铺货,期待在市场启动的前一刻,拿出“价格”
Spring is another year, the pesticide market has experienced winter dormancy, will also restore new vitality. In the decision-making marketing strategy for the New Year, I believe that many pesticide companies, they have to face “price ” this tasteless. From the author of some market price of pesticide products survey, basically pesticide companies have not introduced accurate market prices, we can see that no one wants to tear this layer of paper. Due to the lack of quality differences, there is no brand of support, the price difference is obviously lack of confidence, therefore, most companies are waiting and watching, a certain scale of enterprises are currently doing market research and pre-distribution, looking forward to the market Just before starting, take out “Price”