企业文化作为一种文化存在状态和管理经验,是影响企业成败、兴衰的首要因素。“以文化人”主张人是企业文化的载体,通过提高人的文化品质提高管理层次,运用先进文化培养人、培养人、塑造人,挖掘人的潜能,调动人的主动性和自觉性,使得企业文化更好地与人力资源管理结合起来,做到刚柔并济,亦张亦弛,和谐平稳。 As a cultural existence and management experience, corporate culture is the primary factor that affects the success or failure of a business. Advocating that man is the carrier of corporate culture advocating that man is a carrier of corporate culture, raising the level of management through improving human cultural qualities, using advanced culture to train, train, shape, excavate, and motivate people’s initiative and consciousness , So that corporate culture and human resources management better together, so hard and soft economy, but also Zhang relaxation, harmonious and stable.