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央视之所以取得今日的辉煌成就,有诸多典型特征:时代性、权威性、亲民性、创新性、包容性。时代性方面,央视的每一次改革创新都标志着一种时代符号,它的节目形制与制作手法总能引领中国媒体的发展方向;权威性方面,央视的步调永远与国家保持一致,是政1362013.1府发布信息与协调社会舆论的通道,这种特征极大地有利于企业品牌公信力的塑造;亲民性方面,恐怕没有几个中国人不记得《新闻联
CCTV has made brilliant achievements in today’s, there are many typical features: the times, authority, friendly, innovative, inclusive. In terms of the times, every reform and innovation of CCTV symbolizes a symbol of the times. Its program formation and production techniques always lead the development direction of the Chinese media. On the authoritative side, the pace of CCTV is always consistent with that of the country. Government release information and coordination of public opinion channel, this feature is greatly conducive to shaping the credibility of corporate brand; pro-people, I am afraid that few Chinese do not remember "News Alliance