中国数字电视产业的很多从业者,十分关心数字频道如何定位,节目如何组织,营销如何策划等。对每个问题的研究都颇具挑战性和现实意义。要很好地回答这些问题,就要探寻数字电视的传播学规律,并以此为基础,研究数字电视媒体的属性。笔者在这方面做了些初步的尝试。 Many practitioners in China’s digital television industry are very concerned about how digital channels are located, how programs are organized, and how marketing is planned. The research on each issue is challenging and realistic. To answer these questions well, we must explore the law of communication of digital television and use it as a basis to study the properties of digital television media. I made some preliminary attempts in this regard.