我国监理企业正处于发展的关键时期,面对竞争日趋白热化的市场和国家“一带一路”发展机遇,监理企业应直面困难、抓住机遇、迎接挑战,努力塑造属于自己的品牌文化。论述了建设品牌文化的重要性和必要性,提出了塑造特色品牌文化的要求,重点指出了建设和维护企业品牌文化行为意识的四个方面。 China’s supervisory enterprises are in a critical period of development. In the face of the increasingly intense market competition and the development opportunities of the countries along the Belt and Road, supervision enterprises should face the difficulties, seize the opportunities and meet the challenges and strive to create their own brand culture. Discusses the importance and necessity of building brand culture, puts forward the requirements of shaping distinctive brand culture, and points out four aspects of constructing and maintaining enterprise brand culture behavior awareness.