2013年,在中国服装协会的倡导之下,一些品牌用个性的产品设计、精准的市场营销逐渐走出了恶性竞争的阴影;在全新的产业环境中,实力企业开始角逐高端市场,产品质量安全问题被重新审视,童装设计也开始回归本真;年底出台的“单独二胎”政策又为童装行业带来了新的契机。一夜之间,中国童装业幸福觉醒。 In 2013, under the advocacy of the China National Garment Association, some brands used personalized product design and accurate marketing gradually out of the shadow of vicious competition. In the new industrial environment, powerful enterprises began to compete in the high-end market and product quality and safety issues Was re-examined, children’s wear design has begun to return to its true; introduced by the end of the “second child” policy has brought new opportunities for the children’s wear industry. Overnight, the Chinese children’s clothing industry happy awakening.