对投资者来说,目前的中国职业篮球圈还是个只赔不赚的行业,但是65岁的王兴江却逆袭做出了一个不赔钱的案例。于汾酒而言,它拥有了一支稀缺的CBA球队,也就意味着可以进而拥有其相关联的一切,这种品牌的张力会使它还能够侵占其他地方市场的消费量,一举多得。 For investors, the current Chinese professional basketball ring is still a loss-making industry, but 65-year-old Wang Xingjiang has made a counter-attack without losing money in the case. For Fen Wine, it owns a scarce CBA team, which in turn means it can have everything associated with it, and the strain on the brand will allow it to invade the consumption elsewhere in the market. .