中小企业的品牌创建问题,往往不是缺乏品牌意识,对品牌塑造不重视,而是在品牌推广实施过程中遇到诸多困难。本文认为目标市场不明确、成本限制和约束是中小企业品牌创建的根本桎梏,现就中小企业在各种约束条件下进行低成本品牌推广,从而获得生存、发展和扩张提出若干有效策略。 SMEs brand building, often not a lack of brand awareness, brand building does not pay attention, but in the implementation of branding encountered many difficulties. This article believes that the target market is not clear, the cost constraints and constraints are fundamental to SMEs brand building, and now SMEs under various constraints under the conditions of low-cost brand promotion, in order to obtain survival, development and expansion of a number of effective strategies.