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1983年,中国第一家五星级宾馆,也是一家中美合资的宾馆——北京长城饭店正式开张营业。开业伊始,面临的主要问题就是如何招待顾客。按照通常的做法,应该在中外报刊、电台、电视台做广告等。这笔费用是十分昂贵的,国内电视广告每30秒需数千元,每天需插播几次,一个月最少需要十几万
In 1983, China’s first five-star hotel, is also a Sino-US joint venture hotel - the Great Wall Hotel Beijing was officially opened. At the beginning of the operation, the main problem faced is how to treat customers. According to the usual practice, we should advertise in Chinese and foreign newspapers, radio and television stations. This fee is very expensive, domestic TV ads need thousands of dollars every 30 seconds, several times a day to be broadcast, a month at least tens of thousands