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影院是一个巨大的感性空间。大视觉、大色彩、大音响、黑暗的环境,互不相关的注视和个人性的潜意识宣泄,这一切构成了感性空间的影响力要件。研究分众银幕巨阵的广告效应,务必由此出发,因为这是区别于其他媒体的本质差异之所在。应该指出,影院的评价经常会走向技术误读。影院常被简约为银幕+视听,强调的是银幕的宽窄,或音响声道的多少,环绕系统的强弱以及座位坡度的大小,等等。
Cinema is a huge emotional space. Large vision, big color, big sound, dark environment, irrelevant gaze and personal subconscious catharsis, all these constitute the emotional space of the elements of influence. It is imperative to study the advertising effects of the big screen megasets because this is where the essential difference from other media lies. It should be pointed out that the evaluation of the theater often leads to technical misreading. Cinema is often abbreviated as screen + audio-visual, emphasizing the width of the screen, or how many audio channels, surround the strength of the system and the size of the seat gradient, and so on.