在汹涌澎湃的互联网浪潮中,本期专辑的研究选择了有点寂寞的“孤岛”——书店。可以发现,即使面临网络阅读最为直接与猛烈的正面冲击,作为文化集聚与展示地的书店,依然具备某些不可替代的存在价值。只是对于形象与营销的要求更高了,更需要经营者有所作为。专业的广告与营销领域其实同样如此。数字时代的来临,确实改变了某些运营规 In the surging wave of the Internet, the current album’s study chose a somewhat lonely “island” - bookstore. Can find that, even in the face of the most direct and violent positive impact of Internet reading, as a cultural gathering and display of the bookstore, there are still some irreplaceable value. Only for the image and marketing requirements are higher, but also need to make a difference. The same is true for professional advertising and marketing. The advent of the digital age has indeed changed some operating rules