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谷歌是如何成为世界第一搜索引擎的?苹果公司成功的秘诀是什么?沃尔玛能维持其持续不断的增长吗?西南航空为什么总能胜过众多对手?是什么造就了星巴克如此强有力的品牌?公司在开发新产品或者进入新市场时抢占先机有多么重要?公司战略中的哪些元素可以全球化?《管理者的10堂战略课》一书认为,这些问题抓住了战略制定的核心。战略制定很重要,因为公司的战略选择与其长期业绩之间存在着公认的关联性。
How Google became the world’s first search engine? What is the secret of Apple’s success? Wal-Mart can maintain its continued growth? Why Southwest Airlines can always beat many rivals? What has created such a strong brand Starbucks? How important is it to take a firm lead in developing a new product or entering a new market? Which elements of a company’s strategy can be globalized? According to the 10 Strategy Strategies for Managers, these issues capture the core of strategy development. Strategic planning is important because there is a recognized association between a company’s strategic choices and its long-term performance.