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本研究旨在考察2010年至2015年间,随着中国经济的发展和个人财富的增长,受众对于经济新闻的认知转变与使用动机异同,尤其是社会化媒体大规模发展对此产生的影响。研究发现,随着经济的发展,受众接触经济新闻的主要动机从“了解国家政策变动”转变成“为投资提供参考”。而随着互联网的普及,受众获取经济新闻的主要媒介已从“电视”转变为“互联网”。但是受众对媒体报道的经济新闻信任程度呈现下降趋势。当前经济新闻的供给不能满足受众对于信息质量不断升级的需求。
The purpose of this study is to examine the similarities and differences between the audiences’ cognitive and economic motivations for economic news, especially the large-scale development of social media, with the development of China’s economy and the growth of personal wealth between 2010 and 2015. The study found that with the development of economy, the main motivation of the audience to access the economic news is to “provide reference for the investment” from “understanding the change of the state policy” to “changing the national policy.” With the popularization of the Internet, the main media for the audience to obtain economic news has changed from “TV” to “Internet”. However, the audience’s confidence in the economic news reported by the media shows a downward trend. The current supply of economic news can not meet the audience’s escalating demand for information quality.