伴随着三网融合以及新兴媒体的不断涌现,尤其是数字电视的普及与推广,县级电视台的收视市场份额被不断分割。面对严竣的挑战,笔者认为,必须充分发挥地方特色,在收视率、时效性和队伍建设上下足功夫。 With the triple play and emerging emerging media, especially the popularization and promotion of digital television, the viewing market share of county-level television stations has been continuously divided. In the face of severe challenges, the author believes that we must give full play to local characteristics, and make full efforts in ratings, timeliness and team building.