最近“互联网思维”的理论像一场旋风刮来,这缘起于雷军团队小米手机在市场的言论迅速蹿红。而其迅速成长,似乎正在成为所谓的互联网第四大品牌。相对于传统传播与营销领域,这不仅仅是一场创新风暴,也带来了传统企业和传统媒体对于市场未来失去控制权后形成的恐慌!因为,互联网的游戏规则打破了一切固有的传统思想,媒体和传播的边界,广告和公 Recently “Internet thinking ” theory like a whirlwind blowing, which comes from the Lei Jun team Xiaomi mobile phone market in the rapid red. And its rapid growth seems to be becoming the so-called Internet fourth-largest brand. This is not just a storm of innovation over traditional communication and marketing, but it also creates panic after traditional businesses and traditional media have lost control over the future of the market because the rules of the Internet have broken through all the inherent traditional ideas , Media and communication boundaries, advertising and public