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在6月2日由世界品牌实验室(World Brand Lab)发布的2008年(第五届)《中国500最具价值品牌》排行榜中,《燕赵都市报》以价值评估9.01亿元名列榜单,这是河北省文化产业唯一进入该品牌的单位。以自主创新为宗旨的2008年《中国500最具价值品牌》的总价值为34924.07亿。据世界品牌实验室过去5年的观察,品牌建设已成为中国优秀企业的管理重心所在,对品牌的投资已经开始显示出丰厚的回报。从经济竞争力来看,一个区域的竞争实力,主要取决于其比较优势,品牌效益直接影响着地区比较优势的形成和发展。我省在本届500最具价值的品牌中,除本报外还有13个品牌入选。
In the 2008 (5th) “Top 500 Most Valuable Chinese Brands” list released by World Brand Lab on June 2, “Yanzhao Metropolis Daily” was valued at 901 million yuan List, which is the only cultural industry in Hebei Province to enter the brand’s unit. The total value of “500 Most Valuable Brands in China” for the purpose of independent innovation in 2008 was 3,449,207 million. According to the observations made by World Brand Labs over the past five years, brand building has become the key management point of China’s outstanding enterprises, and the investment in brands has begun to show a huge return. From an economic competitiveness point of view, the competitiveness of a region depends mainly on its comparative advantages. Brand benefits directly affect the formation and development of comparative advantages in the region. Among the 500 most valuable brands in our province, there are 13 brands besides this newspaper.