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在2009中国广告年度大奖颁奖盛典上,推出了由中国广告和新加坡胜三公司联袂打造的“2009CR3中国广告代理综合评估报告”。推出5年的CR3,已经成为广告行业评测的重要标准,成为品牌选择与评估广告公司的重要依据。它要建立的不仅仅是一个广告代理的评分体系,而且是一种更为客观、科学的、严谨的研究与观察方式,一种激励与推动行业健康成长的文化。
At 2009 China Advertising Awards ceremony, the “2009 CR3 China Advertising Agency Comprehensive Evaluation Report” was jointly launched by Chinese advertisement and Singapore Winning Three companies. The launch of CR3 for 5 years has become an important standard for the advertising industry to evaluate and become an important basis for brand selection and evaluation of advertising agencies. It wants to establish not only an advertising agency scoring system, but also a more objective, scientific and rigorous way of research and observation, a kind of culture that encourages and promotes the healthy growth of the industry.