在国外,20世纪初就有了专门为国家领导人设计形象的专业机构,他们很早就意识到了公众人物的传播价值。公众人物的一言一行,一举一动都是经过专业没计的。比尔·盖茨、杰克·韦尔奇等企业领导人也是经过公司品牌传播设计者的精心策划和设计,运用多种传播渠道和手段推出后,才成为 Abroad, at the beginning of the 20th century, there were specialized institutions devoted to designing images for state leaders who had long realized the value of the spread of public figures. Public figures and words and deeds, every move is a professional did not count. Bill Gates, Jack Welch and other business leaders are also through the careful planning and design of the company’s brand communication designers, using a variety of channels and means of dissemination before it becomes