城市广播电视是与城市居民和消费市场联系最紧密的媒体,是我国广电事业的重要组成部分。当前广电行业正迎来新一轮的大整合、大分化、大调整,中央和省级媒体的影响力进一步扩大,新媒体的扩张态势日渐凸显,身兼宣传事业和文化产业发展任务的城市广电媒体面临着一个新的发展临界 City radio and television is the most closely linked with the urban residents and consumer markets media, is an important part of China’s radio and television business. At present, the radio and television industry is ushering in a new round of major integration, big differentiation and major adjustments. The influence of the media at the central and provincial levels is further expanded. The expansion of new media is becoming increasingly prominent. The city’s radio and television broadcasting industry, The media is facing a new development threshold