美国著名的吉勒特刮脸刀公司经营单一产品,几乎是几十年一贯制,在世界范围内形成了一个庞大的刮脸刀公司。1904年,吉勒特公司取得专利权之后,就以每副刮脸刀5美分的广告费,开始了强大的广告宣传。广告向消费者保证,吉勒特刮脸刀不但锋利无比,而且刀片装配简单,使用方便。不到两年,刮脸刀销售量高达200万片,每年获利数千万美元。 The famous American Gillette razor company operated a single product, which has been consistently implemented for decades. It has formed a huge razor company worldwide. In 1904, after the Gillette Company obtained the patent right, it began advertising a powerful advertising campaign with 5 cents per razor. The advertisement assures consumers that the Gillette razor is not only sharp, but also has a simple blade assembly and is easy to use. In less than two years, the sales of razor blades have reached 2 million pieces and the profits have been tens of millions of dollars every year.