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女性作为新闻传媒受众的一部分而存在。 为了解大众传媒对妇女的影响,中国妇联于2001年10月在天津、黑龙江、湖南、湖北、宁夏、江西、云南7省(区、市)对600名女性进行了问卷调查,收回有效问卷597份,有效率为99.5％。被调查者基本上是中、青年女性,且文化程度较高,分别来自机关、学校、企事业单位等。问卷以电视、报纸、期刊、网络、广播、等6项媒体为主进行调查。被调查者中,36.9％的人认为广告中歧视女性的问题较严重,21.6％的人认为互联网上有关女性的网页问题较大,17.6％的人认为在书报杂志中也有此类现象。
Women exist as part of the news media audience. In order to understand the impact of the mass media on women, the Chinese Women’s Federation conducted a questionnaire survey on 600 women in Tianjin, Heilongjiang, Hunan, Hubei, Ningxia, Jiangxi and Yunnan provinces in October 2001 and retrieved the valid questionnaires 597 A copy of the effective rate of 99.5%. The respondents are basically middle-aged and young women, and have a high degree of education. They are from government agencies, schools, enterprises and institutions. Questionnaire to television, newspapers, periodicals, the Internet, radio, and other six media-based survey. Among respondents, 36.9% think that the problem of discrimination against women in advertisements is more serious, while 21.6% think there is a big problem on women’s web pages on the Internet, and 17.6% think it is in newspapers and magazines.