目前,我国正从计划经济向市场经济全面转换,不少企业家对市场经济还较陌生,大都在“摸着石头过河”,边干边学边总结,这当然不失为一种办法。其实,国外早已总结出一些成功经验,企业秘书不妨将它推荐给企业家参考,这也算一种参谋吧。 这经验便是市场营销的五P组合: 第一个P.即Product(生产)。生产可能有两种 At present, our country is making a comprehensive conversion from a planned economy to a market economy. Many entrepreneurs are still relatively unfamiliar with the market economy. They are mostly “feeling the stones and crossing the river” and learning by doing while they are doing their work, which of course is a solution. In fact, foreign countries have already summed up some successful experiences already. The enterprise secretary may recommend it to the entrepreneurs for reference. This is also considered as a staff member. This experience is the five P combination of marketing: the first P. Product (production). There may be two kinds of production