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4A是美国广告代理商协会的简称(全称原文为American Association of Advertising Agericies)。它成立于1917年的美国圣路易斯,是全世界最早的广告代理商协会。该协会呼吁媒介保证支付广告刊登费15%的佣金(commission)给广告公司作为媒介代理费,以促进广告主雇佣广告公司提供专业服务(日本则是在1944年确立了15%的代理费制度)。因
4A is the short name of the American Association of Advertising Agencies (full name is American Association of Advertising Agericies). It was founded in 1917 in St. Louis, is the world’s first advertising agency association. The association called on the media to pledge to pay a 15% commission on advertising fees to advertising agencies as a media agency fee to encourage advertisers to hire advertising agencies to provide professional services (Japan established a 15% agency fee system in 1944) . because