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随着世界经济日益快速的发展和生产力的飞跃性提高,市场商品日益丰富,竞争也趋于激烈,依据标准化的同质产品或同质信息诉求很难再赢得消费者,因此差异化营销成为企业主要的营销战略选择。“USP”(Unique Selling Proposition)即独特的销售主张,找出产品独特的卖点,然后以足够强大的声音说出来,而且要不断地强调。
With the rapid development of the world economy and the drastic increase of productivity, market goods are becoming increasingly richer and competition is fiercer. It is hard to win consumers based on standardized homogenous products or homogeneous information demands. Therefore, differentiated marketing becomes an enterprise The main marketing strategy choice. “Unique Selling Proposition ” is a unique sales proposition that identifies the product’s unique selling point and then speaks in a strong enough voice that it must be constantly emphasized.