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自从小布什上台以来,美国在国际事务中越来越奉行单边主义的做法。美国,凭什么这样霸道?布什,这匹来自德克萨斯州的牛仔,为何如此牛气?究其深层次的原因,美国拥有众多称霸世界的超级品牌,如可口可乐、万宝路等,支撑起美国的军事、经济实力,在2001年的世界十大品牌中,美国就独占九席。所以归根到底,美国的霸气、布什的牛仔脾气,是因为其背后有品牌撑腰,离开了这些金字招牌,美国牛不起来,布什更牛不起来。
Since George W. Bush took office, the United States has been increasingly pursuing unilateralism in international affairs. The United States, why so overbearing? Bush, this cowboy from Texas, why so arrogant? Investigate its underlying reason, the United States has many super-dominated the world's super brands, such as Coca-Cola, Marlboro, etc., to support the United States Military and economic strength. In the world's top ten brands in 2001, the United States alone occupied nine seats. Therefore, in the final analysis, the domineering position of the United States and the temper of Bush's cowboy are backed by the brands behind them and the U.S. signboards.