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融媒是媒体基于现代技术平台以互联网技术和通信技术为核心进行的不同媒体形态(广播媒体、电视媒体、纸质媒体、户外媒体、网络媒体、手机媒体)的融合,是通过不同媒体形态中具有的互通及互补的资源、内容、传播渠道、销售方式的全面整合而形成的新型媒体~((1))。融媒是当下媒体发展的必然趋势。英国作家查尔斯·狄更斯在《双城记》中那句经典名言:“这是最好的时代,也是最坏的时代”正是当下融媒时代的真实写照。融媒的产
Melt media is a fusion of different media formats (broadcast media, TV media, paper media, outdoor media, online media, mobile media) based on the Internet technology and communication technology based on the modern technology platform of the media. It is achieved through different media formats With the exchange and complementary resources, content, distribution channels, sales of the full integration of the formation of new media ~ ((1)). Melt media is the inevitable trend of the current media development. British writer Charles Dickens in “Twins” in the famous phrase: “This is the best time, but also the worst era” is the moment of the real portrayal of the era of the media. Melt production