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据中企调研监测网所监测的586家媒体公开广告报价计算,今年1-6月份彩电市场显性广告投放的总投入为11154.61万元,与去年同期基本持平。这从一个侧面反映出我国彩电市场的在经过长期而激烈的低水平的市场竞争后,已处在稳定、成熟的价格、技术市场竞争环境之中,这有利于我国彩电行业向更高级阶段发展。在经过1月份传统的春节促销广告投放高峰后,2月份有一个急剧下滑趋势,广告投放总量由2560.6万元骤降到
According to the calculation of public advertising prices of 586 media monitored by the survey and monitoring network of the Chinese company, the total investment in explicit advertising in the color TV market in January-June this year was 111.5461 million yuan, which was basically the same as last year. This reflects from a side that China’s color TV market has been in a stable and mature price and technical market competition environment after a long and intense low-level market competition, which is conducive to the development of China’s color TV industry to a more advanced stage. . After a traditional Chinese Spring Festival promotional advertising peak in January, there was a sharp downward trend in February, and the total amount of advertising dropped from 25.626 million yuan.