2016年4月27日,国务院总理李克强主持召开国务院常务会议,确定了推动文化文物单位文化创意产品开发的四方面措施:一要选择一批不同类型的国有博物馆、美术馆、图书馆开展试点示范,依托馆藏资源,采取合作、授权、独立开发等方式开发文化创意产品。二要大力培养创意研发、营销推广等人才,完善引导扶持机制,畅通国有和民营、事业单位和企业之间人才流动渠道。三要推动优秀文化资源 On April 27, 2016, Premier Li Keqiang chaired a State Council executive meeting to determine four measures to promote the development of cultural and creative products by cultural and cultural relics units. First, we must select a batch of pilot projects of different types of state-owned museums, art galleries and libraries , Relying on the collection of resources, adopt cooperation, authorization, independent development and other ways to develop cultural and creative products. Second, we must vigorously develop creative research and development, marketing and other personnel, improve the guidance and support mechanisms, smooth flow of talent between state-owned and private, public institutions and enterprises. Third, we must promote excellent cultural resources