一、数据库营销概述数据库营销是企业通过收集和积累消费者的大量信息,经过处理后预测消费者有多大能力去购买产品,以及利用这些信息给产品以精确定位,有针对性地制作营销信息以达到收复消费者去购买产品的目的。数据库营销可帮助企业更深入、及时地了解客户;利用客户数据库中的资料为客户提高个性化的营销;通过区分高价值客户和一般客户,对各类客 First, an overview of database marketing Database marketing is the business through the collection and accumulation of a large number of consumer information, after processing to predict how much consumers are able to purchase products, and use of this information to the product to accurately locate and targeted marketing information to Recover consumers to buy products to achieve the purpose. Database marketing can help enterprises to understand customers more deeply and timely; use the data in customer database to improve personalized marketing for customers; differentiate high value customers and average customers,