近期,《中外玩具制造》记者收到消息,电商巨头之一的苏宁易购给广大玩具经销商开出颇具吸引力的条件邀请加入,希望不同品牌经销商考虑入驻苏宁玩具平台,壮大该商城的玩具专区。这为近年火热的电商玩具市场添了一把火。但是,在产品热销的背后是不少卖家感叹这一渠道越来越难做了。上海玩趣网络贸易有限公司总经理张志峰深有同感,他指出困难源于三方面,一是竞争加剧;二是电商平台规则变动;三是用人成本上涨。尽管困难,张志峰还是 Recently, “Chinese and foreign toy manufacturing” reporter received the news, one of the e-commerce giant Suning Tesco to the vast number of toy dealers out inviting attractive conditions invited to join, I hope different brands of dealers to consider settled Suning toy platform to expand the mall Toy Zone. This adds a fire to the hot e-commerce toy market in recent years. However, behind the hot product is that many sellers lament this channel more and more difficult to do. Zhang Zhi Feng, general manager of Shanghai Fun Network Trading Co., shares the same feeling. He pointed out that the difficulties originated from three aspects. First, the competition intensified. Second, the rules of e-commerce platform changed. Third, the cost of employment rose. Despite the difficulties, Zhang Zhifeng still